#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy

Derek Osgood is a seasoned marketing and product professional. He began his career at PlayStation as a brand manager and has since worked in various tech and startup companies leading marketing and product teams. Before starting his own venture, Ignition, he was a crucial part of the Rippling team, where he established the product marketing function. Currently, Derek is focused on building a platform that helps DTC brands, SaaS companies, and anyone launching products, effectively bring their ideas to market. The platform provides market research tools, planning capabilities, and measurement metrics to ensure the success of product launches. Derek is enthusiastic about bringing his comprehensive product launch knowledge to the masses through a user-friendly platform.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.