#282 - Liz Giorgi - The Future of Content For Consumer Brands

Liz Giorgi is the co-founder and CEO of soona, a platform that specializes in creating visual content for Ecommerce. With a background in television editing for networks like CNN and PBS, Liz transitioned into the world of digital video content creation in 2013. After successfully running her own production company, she sold it in 2019 to focus on the opportunity with soona. Liz recognized the need for affordable and high-quality product photography in the Ecommerce industry and has since helped shoot 5 million Ecommerce assets and onboarded 15,000 merchants onto the soona platform.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.