#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals

Jess Hunichen is one of the co-founders of Shine Talent Group, a talent management agency specializing in the creator space. With a focus on representing Instagrammers, TikTokers, and YouTubers, Jess and her business partner, Emily, have been building Shine for over eight and a half years. Originally from Melbourne, Jess made the move to Toronto nine years ago and noticed a gap in talent management for social creators in Canada. Determined to fill that void, she founded Shine Talent Group, starting in Toronto before expanding to the US with an office in Los Angeles. Last year, they further expanded their operations to the UK by opening an office in London. With their presence now spanning multiple countries, Shine Talent Group has become a prominent force in the industry.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.