#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell

Rikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, and the unique challenges of marketing in e-commerce.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.