#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy

John Coogan is the Founder of Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. Previously he co-founded Soylent, the popular meal replacement shake. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.