#318 - The CMO Behind Feastables Reveals How to Build Viral Brands

Ben Acott is the marketing maven behind many successful brands, including Feastables and MANSCAPED. He is also the Chief Executive Officer of Magnetic Labs, a company dedicated to harnessing the influence of the world's biggest creators, celebrities, and athletes to establish billion-dollar brands. In today's episode, we examine how brand-creator partnerships can drive business growth. From MANSCAPED's humor-infused success to Magnetic Labs' strategic partnerships, Ben guides us through the crucial elements of building engaging direct-to-consumer brands.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.