#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship

Kellen Roland is the founder of KRMC, a consulting business and the intersection of commerce and culture. Prior he served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. In this DTC Pod episode, Kellen breaks down what it takes to succeed in the DTC space — from building strong retailer relationships and strategic pricing, to quickly adapting to customer feedback. He also touches on several key topics such as the characteristics of highly successful people, practical benefits of AI in business scenarios, and the value mentorship brings to professional growth.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.