#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started with aprons for professional chefs. In this episode of DTC Pod, Ellen shares her journey of building the brand through grassroots marketing, meticulous financial management, and a focus on product quality and brand community building. The discussion covers the importance of customer feedback in product development, expanding strategically into DTC and now omnichannel retail, and how to invest sustainably for long-term success.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.