#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success
Noah Tucker is the founder of the word-of-mouth marketing platform for e-commerce, Social Snowball. In this episode of DTC Pod, Noah shares his insights on the evolving landscape of affiliate marketing and how brands can effectively leverage customer affiliates and influencers. He covers everything from affiliate discovery, activation, and engagement to attribution and measuring success.