#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power

Michelle Cordeiro Grant is the founder and CEO of GORGIE, a wellness energy drink brand that has quickly gained traction since its launch in January 2023. In this episode of DTC Pod, Michelle shares the story of how GORGIE came to be, from crowdsourcing initial feedback to nurturing an engaged community.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.