#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage
Benjamin Witte is the founder and CEO of the wellness beverage brand Recess. Prior to Recess, Benjamin worked in startups in the tech and media space. In this episode of DTC Pod, Benjamin shares the story behind Recess, from launching with an initial $200K investment to becoming a Gen Z and Millennial favorite. He discusses the brand's omnichannel approach, strategy for expansion into new product lines and retail channels, and how they generate efficient brand impressions through earned media.