#340 - AI Meets Skincare: Unicorn Beauty Powerhouse Dermalogica’s Formula for Global Success

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. Under his leadership, the business has more than doubled in size. In this episode of DTC Pod, Aurelian shares his experience driving innovation and growth at Dermalogica while maintaining the brand's core values. He discusses the company's organizational structure, emphasis on employee empowerment, and the integration of AI tech across various functions. Aurelian also highlights the importance of their tribe of skincare therapists and how AI enhances personalized consumer experiences.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.