#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle

Ariana Farahani is the founder and CEO of the clean energy drink startup Plant Press. In this episode of DTC Pod, Ariana discusses the rapid growth of Plant Press, fueled by strategic retail partnerships, effective field marketing strategies, and a focus on product development based on consumer feedback. She shares insights on navigating the challenges of scaling production, securing seed funding, and adapting to evolving market preferences in the functional beverage space.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.