#346 - Scaling Sourdough: How Wildgrain Baked Up 80K+ Subscribers

Ismail Salhi is the co-founder and CEO of Wildgrain, a DTC bread, pasta, and pastry subscription box company. In this episode of DTC Pod, Ismail shares how Wildgrain rapidly scaled to over 80,000 subscribers by focusing on product quality, customer experience, and efficient operations. He discusses key decisions like outsourcing to local bakeries, investing in logistics tech, and using education marketing strategies to acquire customers.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.