#348 - Storytelling Across Screens: The New Rules of Brand Building

John Sampogna is the co-founder and CEO of the modern advertising agency Wondersauce. In this episode of DTC Pod, John shares strategic insights on impactful brand storytelling. He highlights the importance of audience understanding, the 3-3-3 rule of content, balancing brand-building with performance marketing, and the potential of undervalued channels like connected TV for modern ad campaigns.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.