#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

Isabel Mendez is the founder and design director of the design studio Antara. In this episode of DTC Pod, Isabel discusses the importance of brand storytelling and cohesion amidst ever-changing design trends. She also shares her approach to creating a brand identity for clients, from research and ideation to design.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.