#350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker)

Ben Matthews is a general partner at Night Ventures, a seed fund focused on consumer, creator, and culture sectors. In this episode of DTC Pod, Ben shares his approach to incubating successful creator-led brands. He discusses key considerations when selecting talent, identifying market opportunities, and executing effectively. Ben also shares insights on the future of TikTok, the potential of "dark data" for creators, and the evolving landscape of the creator economy.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.