The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens

Colin Flood is the VP of Marketing at Unreal Snacks, a better-for-you chocolate brand. He began his career in e-commerce with Fanatics and later honed his expertise in shopper marketing at Rockfish, focusing on integrating offline and online strategies for CPG brands before joining Unreal. In this episode of DTC Pod, Colin talks about how Unreal successfully expanded its DTC and retail presence, including the strategies they deployed in marketing, budgeting, and product launches. He also touches on community engagement and the art of balancing the retail and digital aspects of the marketing mix.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.