Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript
Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you’ll learn:The biggest mistakes brands make with SMS & how to fix themAI-powered SMS: How real-time message optimization drives a 20% revenue liftSegmentation strategies that maximize retention & conversionsHow leading brands like Jones Road Beauty personalize SMS at scaleWhy SMS is outperforming email for many brands on peak sales daysThe future of AI-driven SMS—including Postscript’s new “Shopper” AI agentIf you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.Timestamps:00:00 - Why SMS is the next must-have owned channel02:00 - The biggest SMS mistakes brands make04:30 - Smart segmentation strategies for SMS07:00 - How Jones Road Beauty personalizes SMS at scale09:30 - AI-driven SMS optimization and testing12:00 - Scaling conversational commerce with AI15:00 - SMS vs. email: key differences and advantages18:30 - Maximizing revenue with product drops and urgency21:00 - SMS deliverability, compliance, and industry trends24:00 - Why best-in-class SMS solutions outperform all-in-one platforms27:00 - Postscript’s AI and product innovation roadmapHashtags:#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video