Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture. As always, the complete set of talks is available on our website for only $199 Work with Brett, and Pilothouse ➝https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video Timestamps: 00:02:20 - The core principle of CRO: Delivering what users are looking for 00:05:00 - Advantages of landing pages in optimizing conversions 00:09:30 - Key elements to optimize on landing pages: skimmable content, font weights, and colors 00:17:00 - Displaying social proof through custom widgets, embedded reviews, and GIFs 00:21:40 - The significance of above-the-fold content on PDPs 00:26:30 - Streamlining navigation menus for easy interaction #CROoptimization #LandingPages #DigitalMarketing #UserExperience #ConversionRateOptimization