Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick
To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through influencers, community engagement, and the power of organic content Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience. Timestamps: 0:00 Introduction 9:15 Introducing the linen-cotton blend and expanding the product range 17:55 Utilizing influencers to amplify brand messaging 22:10 Building a community around the rest-focused brand 26:35 Exploring opportunities for whitelisting influencer posts 30:05 Getting creative with platform utilization for brand growth #RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video