Ep 349: Balancing Wellness & Nightlife: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand Communities
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field. Here's a glimpse of what's in store: Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant. Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception. The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs. Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing. Timestamps: 0:00 - Introduction 2:32 - The importance of market research 10:55 - Creating an effective offer for your CPG brand 16:55 - Challenges in the CPG industry and the importance of a ground game 26:10 - The BioSteel story and the lessons it offers Hashtags: #CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video