Ep 396: Unlocking Growth with Kizik – Expert Insights on Marketing, Branding & Product Design
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience. Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative. Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry. Timestamps: [00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy [00:02:00] How Customer Feedback Shapes Product Design at Kizik [00:04:00] The Journey of Kizik’s Rebranding and Targeting a Younger Audience [00:06:00] Strategies for Effective Top-of-Funnel Marketing [00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising [00:10:00] Future Directions and New Initiatives at Kizik Hashtags: #Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video