Ep 399: Mastering Meta Shops & Ad Instability – Expert Insights on Digital Advertising Trends | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity. Work with Pilothouse: https://pilothouse.co Performance Update + shifting factors with Meta AI The shift to Meta Shops, the pros and cons Ad inventory factors: Temu, US Election, Summer Olympics TikTok Ban approved...what's next? Timestamps [00:00] Introduction to Meta Shops and Ad Performance Trends [02:20] Impact of Meta's Algorithm Changes on Traffic and Sales [04:50] Strategies for Managing Unstable Ad Platforms and Maximizing ROI [07:00] Discussion on the Effectiveness of Meta AI and Shop Features [09:30] Insights on Preparing for Q4 and Utilizing Advantage Plus Campaigns [12:00] The Future of TikTok and Its Impact on Meta Traffic Hashtags #DigitalMarketing #MetaAds #ECommerce #SocialMediaStrategy #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video