Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site. Key Insights: Amazon’s Organic Power: Capitalize on Amazon's daily organic traffic and ranking potential by funneling more of your sales through their platform. Customer Data Ownership: Rob emphasizes the long-term value of owning customer data for remarketing and personalization efforts. Multi-Channel Strategy: Use Amazon for core products, but keep exclusive items or collections on your DTC site to drive direct traffic. This episode offers a balanced view of how brands can strategically use both channels to maximize growth. Timestamps: 00:00:00 - The 15% Amazon Referral Fee: What You Get in Return 00:05:00 - The Balance Between Amazon and DTC Sales 00:11:00 - Prime Try Before You Buy: The Apparel Advantage on Amazon 00:15:00 - Using Amazon’s Fulfillment Network for Your DTC Site 00:18:00 - Amazon’s New Video Options & FBA Reimbursement Changes Hashtags: #AmazonVsDTC #eCommerceDebate #DTCStrategy #AmazonSelling #eCommerceMarketing #CustomerData #PrimeTryBeforeYouBuy #AmazonFulfillment #MetaAds #DTCMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video