Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail. Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire. Key insights include: The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth. Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine. Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart. Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand. Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability. Tune in to learn how to take your DTC brand to the next level by mastering retail expansion. Timestamps: 00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy 03:00 - Martin's career journey and joining Dr. Squatch 06:00 - Key factors behind Dr. Squatch's DTC and retail success 10:00 - Retail launch strategy: Walmart and beyond 15:00 - Leveraging end caps and seasonal products for retail success 20:00 - Transitioning to omnichannel and building demand in retail 26:00 - The importance of brand awareness for scaling DTC and retail 30:00 - Advising brands on retail expansion and consumer insights 33:00 - How to approach retailers and build key partnerships Hashtags: #RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video