Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads
Subscribe to DTC Newsletter - https://dtcnews.link/signupKim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.In this episode of the DTC Podcast, Kim shares how she:✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms.Key Takeaways:The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial.Using humor and mistakes strategically to drive engagement and boost algorithm reach.How to make UGC-style content work for your brand—and why overproduction kills performance.The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos.Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates.If you’re looking to grow your DTC brand through organic content, this is an episode you won’t want to miss.Timestamps:00:00 – Building a viral content strategy02:05 – The origin story of Soberish04:45 – From social media influence to a business07:30 – Cracking the algorithm for organic growth10:15 – How to make videos go viral13:00 – The power of community-driven marketing15:40 – The Soberish product lineup18:20 – Growth challenges and the giggle grass strategy21:10 – Navigating paid ads and retail opportunities24:00 – Key lessons for entrepreneursHashtags:#DTC #Ecommerce #Soberish #Entrepreneurship #MarketingTips #ViralVideos #TikTokGrowth #SocialMediaMarketing #BrandBuilding #ContentStrategy #AlcoholFree #GiggleGrass #SmallBusiness #FounderStory #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video