Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).Key Topics:Why subscription design matters more than most marketers thinkHow Momentous grew subscription opt-in from 20% to 50%Common mistakes in welcome offers and retention emailsHow to use churn surveys, pause flows, and tiered discounts to prevent cancellationsLoyalty vs. cashback: What actually works in 2025The case for paid memberships as an alternative to subscriptionsToolkits: From Recharge to Loop and AI-powered CXJordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why Most Brands Undervalue Subscription Offers02:15 – Lessons from Running DTC at Kellogg04:30 – Subscription Strategy in Premium Food & Beverage08:00 – Tripling Subscription Opt-ins at Momentous11:00 – Retention vs. Acquisition: The Overspend Trap14:00 – When Giving Too Much Increases Churn18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops20:45 – How Subscription Reduces Reliance on Email & SMS24:00 – Creating “Black Friday Every Day” Offers28:00 – Churn Prevention via Smart Cancellation Flows31:00 – Paid Membership Models for Apparel & Non-Habitual Brands34:00 – Tool Stack & Platform Recommendations36:00 – The Power of Real-Time LTV Dashboards38:00 – Building a Consultancy & Website with AIHashtags#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video