Ep 522: How to Strategically Win a 4‑Day Prime Day on Amazon | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.✅ The importance of earning ‘Deal’ badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.✅ Amazon’s two‑part title rollout — how first‑mover SEO advantage could shift ranks.✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – Why Prime Day is 4 Days Long in 202502:45 – How to Prepare for Amazon’s Mid-Year Mega Sale06:20 – What You Need to Know About Amazon Title Updates10:30 – Amazon Marketing Cloud: Opportunities and Limitations17:45 – Organic Influencer Hits and Amazon SEO Boosts23:00 – How to Leverage Creator Connections and High Affiliate Commissions27:15 – Final Tips for Winning Prime Day with a Holistic StrategyHashtags:#PrimeDay2025#AmazonMarketing#AmazonSellers#EcommerceTips#RetailStrategy#InfluencerMarketing#AmazonAdvertising#DigitalMarketing#AmazonSEO#PerformanceMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video