Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums
Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:✅ Addressing canned-wine stigma with quality-first sourcing✅ Virtual tastings as a viral DTC engine✅ Omni-channel scaling from club to airlines✅ Smart SEO and content strategy for brand discoveryKey Takeaways:Premium sourcing & format matters – quality wine in cans changes perceptionStorytelling + education – QR codes, tasting notes, videos build trustSubscription evolution – customizable, exclusive member benefitsDistribution edge – club sales, wholesale rollout, United partnershipContent & community – blogs and events build brand and SEO credDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtcTimestamps:00:00 Introduction & Maker Wine’s Omnichannel Pivot02:00 From Beer to Wine: Sarah’s Founder Story06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)10:58 Virtual Tastings as a Growth Engine16:59 From DTC to United Airlines: Maker’s Distribution Strategy22:55 Retail Marketing & Wine Club Strategy27:00 SEO, Creator Partnerships & Low Sugar Positioning32:50 Expansion Plans & NBA Arena Partnerships35:00 How Maker Showcases Diverse WinemakersHashtags:#dtcpodcast#makerwine#cannedwine#directtoconsumer#founderstory#beveragestartup#wineclub#virtualtasting#retailstrategy#seoformarketers#ecommercestrategy#winebranding#femaleentrepreneurs#omnichannelmarketing #independentwinemakers Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video