Seizing opportunity in a volatile job market with Hirestaff co-founder Cat Peters
Embarking on an entrepreneurial quest is often likened to a rollercoaster ride, and for Cat Peters, co-founder of Hirestaff, the ups, downs, and thrilling loops are part of her daily reality. Alongside her husband, Cat transformed a simple, bold idea conceived one evening into a $22 million empire – a beacon of efficiency and urgency in the employment sector that didn't falter, even as COVID-19 presented unprecedented challenges. Their tale is not just one of success but a masterclass in innovation, as Hirestaff became known as the 'drive-through of jobs', a testament to their instant job placement strategy. Cat discusses the intricacies of New Zealand's employment landscape and sheds light on the struggle to find reliable workers. It's a candid look at the employment market's pendulum swing, the evolving ethos of work post-pandemic, and the earnest quest for adaptability and commitment in a culture that increasingly flirts with job-hopping. This episode isn't just about the rise of a business; it's a blueprint for growth, resilience, and the delicate art of balancing the relentless pursuit of success with the grounding force of family.