EP #16 Conversion Rate Optimize Your Site With Effective Tests (Including Guidelines) w. Peep Laja

In this episode, you get conversion rate optimization tips from the ultimate CRO-expert Peep Laja, the principal of CXL Institute. He goes over what types of research you must conduct to find out where to optimize your site, how to run tests, and finally, he shares guidelines on what high-converting pages look like - and tells you what elements you must include. Peep Lajas recommendations, if you want to learn more: https://conversionxl.com/blog/how-to-come-up-with-more-winning-tests-using-data/ https://conversionxl.com/blog/stopping-ab-tests-how-many-conversions-do-i-need/ https://conversionxl.com/research-study/product-image-size-engagement/ https://conversionxl.com/research-study/product-copy-engagement/

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E-Commerce Boost interviews the biggest and brightest marketers in e-commerce today and shares the newest strategies and tactics you can use to level up your e-commerce business — just around 20 minutes meaning no long introductions and no-nonsense.