Leveraging PR to Boost Visibility, Credibility and Get Paid MORE For What You Do with Rebecca Cafiero
Ready to unlock the power of media visibility for your business? I’ve been working with today’s guest to get Glōci featured in Forbes, US Weekly, Business Insider, and a handful of other publications. I’m joined by the Founder of Pitch Club, Rebecca Cafiero. We talk about ways to get more visibility through media publications, how to pitch yourself as a podcast guest, and Rebecca’s framework to boost credibility and revenue. Tune in for multiple strategies to attract attention to your business. HIGHLIGHTS 00:00 The glōci ingredients that improve your digestion AND makes your skin dewy. 07:30 What goes into a press release? 14:00 What made Rebecca change her career. 19:30 What types of businesses should consider investing in PR? 25:15 The platform that offers a direct line to your engaged audiences. 30:00 Tips for being a great podcast guest (and sell without being “salesy”.) 37:30 The best publications to boost your credibility. 46:30 What do you need to have in your speaking portfolio? 52:00 How to find power partners to grow your business. 56:30 How to identify what you want to be known for. 01:01:15 What opportunities are coming up at your next event? RESOURCES Learn more about Pitch Club 2024 HERE Check Pitch Club 2025 dates HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss