Looking Back on What it Took to Launch Glōci with Natalie Ellis; Raising $2M and The Major Pivots it Took to Get Here

If you are in a challenging season or launching something new in the world, this episode is for you. I’m sharing a throwback of Natalie Ellis interviewing me on the Bossbabe podcast about the entire story from the original idea, to pivoting the entire company $1M dollars in. Hitting roadblock after roadblock, I share what every entrepreneur should do faster to get unstuck and have the support you need. Plus, I share how to show up as a leader ESPECIALLY on the hard days, the power of fast decision making, and why a pivot might be what you need to take your business to the next level. I hope this episode is proof you can go out and do the “impossible” thing, raise the money, and gain the skills to crush your goals in 2025 and beyond. Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial.  OpenPhone - Get 20% Off with OpenPhone on your first 6 months when you sign up at OpenPhone.com/EARN Moonpig - Order your holiday cards and more! Try your first card free with code FREE at moonpig.com/us/happy HIGHLIGHTS 00:00 The story behind Lite Pink. 08:30 Why I chose to raise money from 54 female investors. 12:00 The harsh realities of launching a start-up business during a global crisis. 17:00 How setbacks challenged my confidence and clarity. 24:45 The “Titanic” moment that led me to pivot. 29:30 How I learned to trust my instincts again. 33:00 The hard truth about deferring decisions out of fear and burnout. 37:45 The mindset shift every leader needs to handle tough conversations effectively. 44:00 What helped me launch a new product in just 30 days. 49:45 What it truly means to rise stronger after every setback. 55:45 Why the smallest daily habits create the biggest mindset shifts. 58:30 The biggest lesson I learned from almost losing it all. RESOURCES Join the Glow-up challenge! 5 days of workouts, journal prompts, and a detoxifying meal guide - starting Jan 6th! Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness Follow Natalie: @iamnatalie

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Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.  It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you. Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.