My Exact Process for Planning and Executing Content

Are you overthinking social media and not seeing the growth you want? In this episode, I share the exact steps I use to plan and execute a consistent social media strategy that actually works. You’ll gain clarity on content pillars that align with your business goals and the small tweaks that give your audience more value. Marketing is such a vital part of your business, and it can get crazy expensive. Listen in for the plan that will not only save you marketing dollars, but build connection, trust, and authority through your social media content. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 My biggest lesson from doing a 30-day social media challenge. 05:30 The content plan you need to stay consistent with posting on social. 07:00 How to create content pillars that align with your business goals. 08:30 Types of BTS content to share to build stronger connections. 13:00 Expert tips for creating viral content. 16:00 How to effectively time block for planning and filming content. 18:00 Tips for staying consistent even when you don’t feel like creating. 21:30 How to audit and refine your content strategy to get the most out of your content. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

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Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.  It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you. Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.