Eavesdrop on Ideas: Tipping points - is viral marketing a key to our planet's health?

In this episode, we explore how the art of viral marketing can influence science for good.

Om Podcasten

Overhear researchers talk about what they do and why they do it. Hear them obsess, confess and profess - changing the world one experiment, one paper and one interview at a time. Listen in as seasoned eavesdropper Chris Hatzis follows reporters Dr Andi Horvath and Steve Grimwade on their meetings with magnificent minds. Made possible by the University of Melbourne.