Proven Strategies for Scaling Your Amazon FBA Business with an Incubator Model with Neil Twa
Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He’s been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator. Highlight Bullets> Here’s a glimpse of what you would learn…. Concept of an incubator model for Amazon FBA and e-commerce brandsComparison of incubator model versus aggregator model in e-commerceImportance of understanding business fundamentals for entrepreneursCriteria for selecting clients in the incubator programStrategies for scaling businesses to eight figures and beyondEmphasis on profitability and financial metrics in business operationsInventory management and its role in meeting market demandAdapting to changes in Amazon's ecosystem and algorithmImportance of optimizing product listings and understanding customer intentMindset shifts necessary for entrepreneurial growth and successIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Implement a Product Audit with the “Greenlight Process”: Regularly categorize products by their profit potential—whether they have high growth potential, need improvement, or should be removed—to streamline inventory and enhance profitability.2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazon’s evolving search algorithm.3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazon’s A9 algorithm.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comThe High Voltage Business BuildersPatriot Growth Capital on LinkedInA9 AlgorithmCosmoShopifyChatGPTGrokThe BibleGood to Great by Jim Collins on AmazonSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...