Amid Headwinds, SpyGuy Doubles Down

Allen Walton launched SpyGuy, an online retailer of surveillance cameras, in 2014. The business quickly scaled, experiencing much success. Then Google Ads banned it. Then competitors arose, narrowing margins.Still, Walton preserves. Google lifted the ban, and he has doubled down with a renewed focus on sales channels, customer service, vendors, and more.This is Walton's second appearance on the podcast. The first, "Banned by Google Ads, SpyGuy.com Ponders Alternative Channels," occurred in 2020. — https://pec-ly.com/?1uAyIn his conversation, Walton shares his journey, addressing professional and personal setbacks, marketing initiatives, fulfillment changes, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ndpFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts••••••The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company, founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.