Brand Building Is World Building

Joe Anhalt is a New York-based copywriter turned designer turned all-around marketer. He consults with direct-to-consumer ecommerce companies on growth strategies, including branding.He emphasizes storytelling and conveying a brand’s point of view. “You can bring shoppers into your world,” he said. “Brand-building is like world-building.”In this episode, he addresses multiple growth tactics, including marketing channels, design essentials, multichannel selling, and, yes, the importance of the...

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.