Constant Contact CEO Gail Goodman: Marketing in a Down Economy

ALTGail Goodman is CEO of Constant Contact, a leading self-service email marketing company with over 220,000 customers worldwide. She joins Practical Ecommerce’s Kerry Murdock to discuss email marketing in a slow economy, the challenges of running a (fast growing) public company and how merchants can best use email marketing.

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.