Demandware's Stephan Schambach

Stephan Schambach, CEO of Demandware, provides a host of helpful tips to improve a customer’s experience at your website in a recent interview with Practical Ecommerces Mitch Bettis. Schambach also provides a distinctive opinion of shopping cart abandonment rates, and he discusses the reasons he thinks shoppers leave a site. He also discusses the differences in online shoppers compared to those who shop in a brick-and-mortar store and notes how quickly an ecommerce business can unravel if his...

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.