Dr. BJ Fogg On The Fogg Behavior Model

Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be used to change behaviors in positive ways. He is also the creator of the Fogg Behavior Model, which illustrates the three elements, he believes, must converge for a behavior to occur. Dr. Fogg speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.