For Manly Bands, Manufacturing Is Storytelling Gold

John Ruggiero is co-founder with his wife, Michelle, of Manly Bands, a Utah-based direct-to-consumer seller of men's rings. The company launched in 2016 after John couldn't find a suitable wedding band.This is Ruggiero's second appearance on the podcast. In April 2021, we discussed the company's founding, unique ring materials, and more. Since then, Manly Bands has acquired its manufacturer. Filming the making of rings from, say, Jack Daniel's whiskey barrels or Fender guitar strings creates compelling video, says Ruggerio, perfect for storytelling on social media and elsewhere.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ps5For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.