Is College Necessary for Business?

Brandon Chicotsky is a professor of marketing at Texas Christian University. He states that his students have endured years of standardized, grade-level tests and are focused on the right answer or the best GPA. But Chicotsky realizes businesses often face decisions with no right answer. And that has impacted his method of teaching. "I don't offer exams in my class," he said. "Everything I offer has a subjective outcome, not a definitive answer."In this interview, Chicotksy addresses the role of a college-level business curriculum, discussing the overall experience, monetary value, benefits and drawbacks, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nVdFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.