New TikTok Shop Spurs BK Beauty

Paul Jauregui had much to celebrate when he first appeared on this podcast in 2020. BK Beauty, the cosmetics company he co-founded with his wife, Lisa, had reached $1 million in sales in its first year. He returned in early 2022 with more good news: The company had launched a thriving affiliate marketing program and bypassed the Facebook ad meltdown from iOS 14.5.He's back, having surpassed a whopping $10 million in annual revenue, bolstered by early success on TikTok Shop. In this our third interview, he shares BK Beauty's growth challenges, positive TikTok vibes, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6pD7For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.