Pet Chinchillas Save Family Business

Josh Paulson acquired his grandfather's pet accessories company in 2015 when it was losing $25,000 per month. Three months later it broke even. The company, Quality Cage, manufactures products for pet owners and veterinarians.When Paulson arrived, the company had 2,000 SKUs across multiple pet verticals. Focusing on chinchillas provided the long-term turnaround. "We niched down into only chinchilla products," he said.Paulson shares his journey in this episode, addressing custom manufacturing,...

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.