Polarizing Tweets Pay Off for Steak-umm

Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more.

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.