Show-stopper Wedding Rings Drive Manly Bands

Johnathan Ruggiero and his wife Michelle founded Manly Bands, a direct-to-consumer online men's wedding-ring company, in 2016. To compete, their rings had to be unique — really unique. "We try to develop what we call show-stopper products," Johnathan told me. "People might say, 'You have dinosaur bones? That's crazy. You have meteorite? That's nuts.'"

Om Podcasten

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.