Winc CMO on Complexities of Online Wine Sales

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. His responsibilities extend beyond marketing to technology, engineering, ecommerce, and overall omnichannel growth. Selling alcohol in the U.S. is challenging owing to 1920s-era laws on distribution and marketing and to the logistical headaches of shipping liquid.Dolwani addresses those challenges and more, including customer acquisition, subscription models, and in-house brand development.See the edited t...

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.           •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.    •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.