Bill D'Alessandro | Building a Strong Brand

Many ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing – a sale is a sale, right?

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The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.